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Founded in 1961, Yves Saint Laurent was the first couture house to
introduce the concept of luxury prêt-à-porter in a 1966 collection
called ‘Rive Gauche’, synonymous with youth and freedom. This shift
represented a first critical step in the modernization of fashion and
revolutionized the socio-cultural landscape.
Today, Saint Laurent collections include women’s, men’s and unisex ready-to-wear sunglasses and eyewear.