The brand is well known for its sports innovation, technology comfort and function, the consumer is individual and rebellious, defined by attitude not age, and wants to wear a product where function defines form and authenticity speaks for itself.
How it began
Established in 1975 by Jim Jannard who had a mind full of ideas and nobody that would believe in him, Oakley was started in his garage with three hundred dollars. It is now one of the leading sports brands in the world, holding over six hundred patents. The brand is continually seeking problems, solving them with innovation, and wrapping those innovations in art.
Oakley is famous for its high definition optics lens technology which gives unbeatable optical clarity and performance with unparalleled peripheral vision due to its curved lens design. This lens technology is incorporated into all of its sun and prescription eyewear along with its goggles and its blend of science and art has become its mark of excellence. As one of the world’s leading sports eyewear brands it offers a solution to those who cannot compromise on performance.
Tom Cruise, Matt Damon, Britney Spears, and Alice Cooper have all been spotted wearing Oakley.